"Do you think she's on it?" one buttery blonde asked her friend between bites of tortellini pomodoro at New York's Torrisi on a recent weekday evening. "She has to be, she's so thin," replied the other buttery blonde. These days there's only one substance they could be referring to. Ozempic, the semaglutide that has become the unofficial descriptor for an entire class of diabetes drugs turned diet drugs, has become ubiquitous. Ads for it plague your feeds; on TikTok the hashtag #ozempic has nearly 1.5 billion views; articles touting its benefits for people with a host of medical issues, from depression to dementia, regularly roll out; and it's available (well, when there isn't a widespread shortage) at your doctor's office, but also at the cosmetic dermatologist and the strip mall medi-spa and through a long list of telehealth ventures (the approval of Ozempic birthed a VC-backed cottage industry). If you're not on it, you know someone who is.
Ozempic has upended how we look at food and health, changed how we age and think about aging, challenged us to confront our collective anti-fat bias, and become a financial juggernaut for drug companies. In other words, its wildfire success has implications far beyond the doctor's office. Here, a look back at the dawn of the Ozempic era and its impact on everything from restaurant etiquette to spa attendance to facelift demand—as told by the doctors, scientists, surgeons, trainers, and social butterflies who have been in the thick (and thin) of it. |
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